{"id":3318,"date":"2024-08-12T06:35:36","date_gmt":"2024-08-12T06:35:36","guid":{"rendered":"https:\/\/creativescrum.nl\/?post_type=montoya_portfolio&p=3318"},"modified":"2025-07-01T13:26:07","modified_gmt":"2025-07-01T13:26:07","slug":"buas","status":"publish","type":"montoya_portfolio","link":"https:\/\/creativescrum.nl\/?montoya_portfolio=buas","title":{"rendered":"Breda University of Applied Sciences"},"content":{"rendered":"\n
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The Ask<\/h1>\n\n\n\n

Design a practical learning experience for (executive) master students Business Innovation that will enable them to use their acquired skills in a culturally sensitive context.<\/p>\n\n\n\n

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The Fieldwork<\/h1>\n\n\n\n

Designing, organising and supervising fieldtrips to Cape Town (2016, 2018), Pretoria (2016), Durban (2018), Iceland (2019) with international master students and executive master business innovation students (from among others: Brazil, India, Indonesia, Iran, Kenya, Lithuania, Mexico, Netherlands, Netherlands Antilles, Taiwan). Visiting corporations, universities, non-profit organisations, NGO’s, local leaders, while applying the imagineering design approach to co-create new realities with the different stakeholders.<\/p>\n<\/div>\n\n\n\n

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The Deliverables<\/h1>\n\n\n\n

After having explored the imagineering design process in a micro commercial context, the objective of the practical design assignment was to explore the whole design process on a meso\/macro societal context in culturally sensitive and inspiring environments. The aim of the project was to design a narrative \u2018lens\u2019\/an imaginative \u2018artefact\u2019 for the theme of the fieldtrip by interviewing people, visiting places and organisations and developing a concept. Various appealing creative concepts were developed by the students.<\/p>\n\n\n\n

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